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Pricing Strategy Helper
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Pricing Strategy Helper
Pricing Strategy Helper
Compare cost-plus, value-based and
competitor-based prices, then see a blended recommendation.
1. Cost & margin (cost-plus)Per unit
Materials, direct labour and variable costs per unit.
To cover rent, admin, marketing, etc. (0–50% typical).
Cost-plus pricing: Price = Full cost × (1 + markup%).
For checking margin at competitor / value-based prices.
2. Value-based inputsCustomer perspective
What a typical target customer would be willing to pay.
0% = price at cost, 100% = price at full perceived value.
3. Competitor-based inputsMarket benchmark
Used if you choose below/above: e.g. 10% cheaper or 10% premium.
Please enter sensible values: costs and prices must be non-negative.
💡 This helper is a guide, not a rule. Use it alongside customer feedback,
brand positioning and your growth strategy.
Pricing Summary
Waiting for numbers…
Recommended price: —
Enter cost, value & competitor info to see pricing options.
Cost-plus price
KES 0.00
Margin at cost-plus
0.0% margin
Value-based price
KES 0.00
Margin at value-based
0.0% margin
Competitor-based price
KES 0.00
Margin at competitor-based
0.0% margin
Average competitor price
KES 0.00
Perceived value price
KES 0.00
Blended recommendation
Blended price (simple avg)
KES 0.00
Margin at blended price
0.0% margin
Suggested band (cautious–stretch)
KES 0.00 – 0.00
Band vs competitor average
—
How methods compare
Relative price levels (scaled to 100%)No prices yet
Cost-plus
Value-based
Competitor-based
—
This tool assumes a single product and ignores VAT, discounts and bundles.
Always test prices with real customers and consider your long-term positioning
and capacity before finalising.
