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Webull Review – Investopedia

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Webull is one of the newer online brokers, forming in just 2017 and launching with just a mobile app in May 2018. This mobile first launch was reflective of Webull's most important target market: millennials. Webull is positioning itself to serve newer and more active traders, and others drawn to a platform offering a broad range of services for free, including no account minimums, commission free trading of stocks/ETFs and their options, and multiple cryptocurrencies. Webull does skew towards the self-directed investor, with a less comprehensive offering than full service competitors. That said, Webull customers get a lot of bang without the buck: a nice platform with a wide range of helpful tools and features, along with competitive margin rates. We'll take an in-depth look at Webull to help you decide if it is the right broker for your portfolio needs.
Webull is for investors who want to get into financial markets with no minimum account sizes and commission free trading. Webull is not a full-services broker, so its customers need a bit of a DIY approach on some aspects of portfolio management. Webull customers have skewed younger than at other brokerage companies. The broker's no cost model will also appeal to active traders. In particular, Webull's free options trading will catch the attention of active options traders because other brokers, even those that have gone to free stock and ETF trades like Schwab, continue to charge commission on each leg of options trades.  

No commissions on stocks/ETFs, options, or cryptocurrencies
Easy account setup and options approval, and no fees or minimums
Free real-time streaming quotes
Easy to use platforms with excellent content and tools
Access to extended hours and pre-market trading
No income on excess cash
Potential give up on execution due to payment for order flow (PFOF)
Limited range of tools for portfolio management
No access to fixed income, mutual funds, foreign exchange, or futures markets
Webull is easy to use, with clean and intuitive navigation. Webull has a website, a desktop workstation, and a mobile app that are all similarly well designed. The platforms share a modern look and feel because of having been built so recently. 
The desktop workstation and website are nearly identical, with the same menu and window setup that focuses on a primary set of buttons down the left side of the screen. These buttons launch customizable quote boards, a stock page with a wealth of information on a single stock or ETF, a broad market overview page, a stock screener, a trading screen that is highly customizable on the desktop platform, an account tab showing balances, positions, buying power, performance, risk level related to margin leverage, access to bank transfers into and out of the account, and a dedicated paper trading area. There are some minor differences between the website and the workstation, and the website only supports single leg options. 
The mobile app uses primary features in a way consistent with the website and workstation, but there are design differences to handle the smaller screens the app is used on. The menu buttons on the bottom of the app screen change to be relevant to the content shown at the time. For example, an options button appears as a choice at the bottom of the stock screen showing an individual stock/ETF.
Watchlists can be easily created across all platforms directly from stock screener results. Watchlists also remain consistent between the desktop, web, mobile app, so you don't need to set these up on multiple platforms. Order entry is straightforward, and traders can even customize trading ticket information such as order type and share amounts they most commonly use.

Webull's workstation is highly customizable, with templates available for trading stocks and ETFs, options trading, day trading, and for cryptocurrency trading. Traders can switch between these different template pages, and can build their own page layouts from scratch through widgets. The widgets contain different information, such as news, fundamentals, options, as well as order entry, time & sales, and so on. The widgets can be combined to save screen space, with the different widgets accessible through marked tabs at the top of the window. Widget windows can also be grouped together so a stock entered in one of the widgets will automatically update in the other widgets in the group. 
The trading setup also allows for a highly customized user experience, including hot keys, home page loaded on startup, default stock and option orders, and frequently used share quantities. The most flexibility and customization is available on the workstation. The website did not have all of the trading page templates available on the workstation, and the learning center was not accessible from the website. The system will guide you to different pages when appropriate, such as taking you to the stocks window to see stock-specific information, news, options, charting, and an analyst ratings overview.
It is easy to enter an order through Webull. The order screen can be added to different screens, and the stock order entry screen includes contingency orders for stop loss and/or profit taking levels. You can also create order tickets directly from the account holdings, and clicking on the bid or offer of a market will automatically enter that information into the trade order widget. Trading was also available directly from the charting program, with active positions and orders clearly shown on the chart.

As mentioned, although there are some minor differences between the website and the workstation, there is a basic consistency across all the platforms. The mobile app has the same basic features as the website and workstation, but there are design differences to handle the smaller screens. Menu buttons adapt along with the content screen you are on, serving up the main functions that you are likely to need. Mobile's charting also shows your open positions and allows trading directly from the chart. Webull's drawing tools were also easier to use than the mobile charting software of many other brokers. The mobile app doesn't allow access to Webull's stock screener, but you can convert search results done on the website or workstation into a watchlist that will sync to the mobile app.
Webull focuses on U.S. Stock and ETF trading, and U.S. listed options and offers only personal and IRA accounts in the United States. Webull's product offerings may not be a match for the breadth of offerings available at full service brokers, but they meet the needs of their younger customer base less interested in fixed income. Unlike many of the full service brokers, Webull offers trading in multiple cryptocurrencies for as little as $1. There is no fixed income, mutual fund, futures, or traditional foreign exchange trading available. Investors using Webull can trade the following:
Webull offers the most commonly used order types, including market, limit, stop, stop limit, and trailing stops. There are also specialty orders such as one-cancel-the-other (OCO), one-triggers-an-OCO (OTOCO), and one-triggers-the-other (OTO), allowing traders to setup a conditional order where a filled limit order establishes an OCO attaching both a stop loss and a profit taking level order once the initial position is established. Webull does not offer market-if-touched, market-on-close, or similar orders. 
Webull doesn’t offer traders control over tax lots on sales to close a long stock position; they use the first in, first out (FIFO) methodology. Webull also lacks automated trading, backtesting of strategies, and the ability to stage orders.

Webull's trading technology is basic, although it does get the job done. Webull reports net price improvement of 0.0056 a share and $1 per options contract. There is no smart order routing, no trading automation, no backtesting capabilities, and no way to route your own orders. That said, this is in keeping with the broker's bare bones approach to keep costs down.
Webull is a no cost broker, not a low cost broker. They offer commission free trading in stocks, ETFs, and listed options, and they do not charge a fee for account minimums or for their robust platforms and tools. Webull's margin rates are also competitive. When we talk about commission free trading, that means Webull does not charge for trades, but they do pass through Securities and Exchange Commission (SEC) transaction fees and various exchange and regulatory fees, which are typically pennies or fractional pennies per contract. Webull's costs are as follows:
With the race towards no commission trading, understanding how brokerage companies generate revenue has become more opaque. Webull is unabashed in telling investors how they make money that allows them to provide a sophisticated platform and zero fee trading.
Webull offers a broad array of account information and research amenities, including fundamental data, news, and charting to help traders make informed investment decisions and identify stocks to trade. However, Webull does not provide the types of tools and information available at full-service brokers, such as daily market reports or individual analyst reports or in-depth portfolio analysis tools.
Webull has a stock screener, available on the workstation and website but not the mobile app. The screener is limited to stocks and is easy enough to use, but it does not offer all the functionality that rival broker screeners offer. You can select from the United States, China, and Canada only; Webull provides data and charting for US, Honk Kong, Canada, China, and India markets, but it appears U.S. account holders are limited to trading in U.S. markets. For the U.S., you can select the exchanges to include (NYSE, AMEX, NASDAQ), and can filter by more than 25 industry sectors, financial information such as EPS, P/E, Dividends, and by nine pre-set technical indicators including overbought/oversold and moving average crosses. 
The technical indicators are easy to use, but somewhat limited. We were unable to screen for stocks above their 200-period moving average. Other filters available include a consensus analyst rating with five grades (strong buy, buy, hold, underperform, sell) and if the stock can be traded on margin. Stocks can’t be screened for socially responsible investing (SRI). You can save a customized search and convert it to a watchlist. Choosing any of the stocks on the search results provides key statistics and financial information and an order window for that stock on the same page.

Webull does not offer an ETF screener, and they do not offer mutual funds on their platform at all.
Webull does not have a screener to identify specific option trade opportunities, but they do have tools to help construct the most common one, two, and four leg option strategies (vertical spreads, straddles/strangles, butterflies/condors, etc.) using a drop-down menu on the option chain table to select the strategy. You can then bring up the payout graph at maturity for the strategy, and use tools to further customize the strategy through different order types or adjusting the width between strike prices in multi-leg strategies.
Webull does not offer fixed income on their platform.
Webull built its own charting functionality, and it is a solid offering. Mobile app charting is a bit different than on the web and workstation because of the smaller screen size, but it is very intuitive. Order tickets and alerts can be created directly from charts, and analysis like Bollinger Bands®, simple and exponential moving averages (SMA/EMA), relative strength index (RSI), average trading range (ATR), multiple stochastics variations, and other commonly used analysis can be easily added to a chart. Again, it seems odd that neither the 50, 100, or 200-period MA was included in the set of six defaults in the program. 
Charting on both platforms boast a magnet feature that makes it easy to put trend lines at the exact high or low for a chosen date. Charts show open orders and cost basis information if applicable, and the mobile app charting also has a helpful set of buttons to show the trader if the stock is marginable or shortable, with the corresponding leverage multipliers. Webull's charting tool should work well for the majority of traders who utilize charts to supplement investment/trading decisions and help determine their trade timing, as well as entry and exit points.
Those looking for customizable program trading, pattern recognition, more sophisticated market analysis and charting techniques would likely use different software, but these traders should know that Webull does not currently provide an API to let third-party charting programs access its price data. Also of note, stock data only goes back to June 2019 for many stocks, severely limiting technical analysis of longer term trends.

Webull does not offer financial calculators or related tools, in contrast to the robust suite found at full-service brokers. There is no in-depth portfolio analysis, no automated rebalancing, and none of the general portfolio management tools standard at the larger online brokers.
Webull does not offer an automated idea generator, although there are several stock breakdown lists to see things like most active, biggest movers, an earnings calendar, heat maps, and sector/industry breakdowns to identify opportunities.
The news provided free to all clients is the Benzinga Newswire, which works as a basic scrolling window with headline news and business stories, and information on economic releases. Stories can be pulled up by clicking on the news line of interest. The news screen will be specific to the stock selected for analysis within the stocks tab.
Webull does not offer third-party research, but they do offer a breakdown of ratings from multiple analyst ratings in a very clean and easy to use graphics. 
Webull does not currently have a dividend reinvestment plan.
There is no cash management associated with trader accounts at Webull. Foregoing interest on cash balances is a concession Webull takes in order to offer a free platform and no commission trading.
Webull does not offer the ability to screen or search stocks or ETFs for socially responsible investing (SRI) or environmental, social, and governance (ESG) factors.

Webull does not offer a broad suite of portfolio analysis tools, but it does provide what most self-directed investors need. This includes account performance metrics on the account page as well as the ability to download tax forms, account statements, and confirmations through the web or desktop platforms. The reports and information available are all in real-time, and include realized/unrealized gains/losses, gains/losses net of deposits and withdrawals, income from dividends and interest, unrealized long-term and short-term capital gains, and the internal rate of return (IRR) as well as information on margin and buying power.
Webull’s Learning Center does not provide investor education about portfolio management and trading, so Webull traders are pretty much on their own when it comes to learning how to manage an account and trade. Instead, Webull provides a series of instructional material, primarily using text and screenshots, on how to use Webull’s platforms and features. There are sections that introduce workstation, cover frequently used features, show how to customize layouts, and highlight the trading tools available.
While traders can review their order history, Webull does not offer a dedicated trading journal. It is also no surprise that a free platform at a zero commission broker does not offer sophisticated back testing of strategies. While Webull offers a paper trading feature to help familiarize traders with how to place orders and trade, the features are very limited. Unlike trading on the actual platform, for example, you can’t enter a limit order with conditional stop loss and profit taking orders. Furthermore, there is no options trading available through Webull's paper trading. Because of this, you may not be able to simulate what you would actually be doing in the market. That said, the paper trading feature fulfills its purpose of getting a new trader comfortable with the platform and the basics of order entry.

Webull’s narrow focus on younger, tech-savvy, self-directed customers primarily interested in the no-cost opportunity for trading results in a sparse customer support offering. Webull does not have financial advisors, but its customers can speak with a live broker if they are willing to wait on the phone – Webull’s average hold time is more than two hours.
Webull's pricing is very straight-forward and fully disclosed. The company is completely open in the second paragraph of its pricing page, accompanied with a link to their SEC rule 606 disclosure, that payment for order flow (PFOF) is the primary generator of revenue allowing users on its platform to trade commission free. Other fees are listed clearly on the website’s well marked pricing page. Webull explains how they pass through SEC, exchange, and regulatory fees that are typically fractions of a penny per volume traded.
Webull's tiered margin rates and associated buying power are clearly displayed on the pricing page, but it was not as easy to find disclosures related to the risks of margin trading on the website. Webull does, however, provide a helpful account risk measure that visually informs a trader if they are at greater risk for a margin call.
Webull has taken an interesting approach with its honesty about payment for order flow being key to its free business model. Unlike some other brokers that have buried it in the fine print, the company is essentially telling clients upfront that they can have a free platform or no payment for order flow, but not both.

Webull is a great deal for the trader or active investor that doesn’t need hand holding. It is also appealing to those who want to try trading because it costs nothing in terms of extra fees. There is no minimum account size, the margin rates are competitive, there are zero commissions on stocks, ETFs, options, and cryptocurrencies. Moreover, you get access to well-designed and intuitive trading platforms for the desktop and mobile devices providing helpful trading tools at no extra cost.
While full service brokerage firms like Charles Schwab also offer commission free trading in stocks and ETFs now, their $0.65 commission per option contract and higher margin rates makes Webull an appealing alternative for margin users and active option traders who may otherwise find Webull’s options trading tools somewhat lacking (but still functional). With technology providing acceptable fills on limit and other order types, most traders will be satisfied with Webull. That said, NASDAQ Level 2 quotes will not be enough to entice serious day traders who want the best price execution or full control over how their orders are routed. 
Investors looking for a full service broker with financial planning services and tools will have to look elsewhere, as will traders with strategies that rely heavily on execution speed and quality. Webull is for the self-directed trader who wants to keep costs down as much as possible.

Webull offers a cash and margin account for individuals, both taxable. The difference between these accounts is that the cash account is solely cash transactions, meaning you have to put money into the account and then purchase the assets. The margin account is available only once your account value is at or above $2000, and allows for you to borrow against your portfolio to buy more assets. Beyond the two individual taxable accounts, Webull also supports the main individual retirement account (IRA) types including the traditional IRA, Roth IRA, and rollover IRA.
If you are looking for a retirement account, then the traditional IRA or Roth IRA are the main options depending on whether you want the deduction on contributions now (traditional) or tax free distributions in the future (Roth). The rollover IRA is also there if you are looking to bring an account over to Webull. As for the taxable accounts, the cash account is likely the safer choice for new investors, and you can always sign up for a margin account as your holdings and confidence grow.
While we are not fans of payment for order flow, it is a common industry practice. Fidelity stands out as the biggest broker to refuse this easy revenue stream, but we also look at how a brokerage discloses their payment for order flow practices. Webull is very upfront about how it makes money and the role payment for order flow plays in its revenue and ability to operate as a zero commission brokerage. Webull also isn’t gamifying its platform to encourage overtrading, which steers it clear of some controversy that another PFOF dependent broker has run into. As to whether the PFOF at a particular broker should worry you, it depends on your view on the matter and whether the platform provided is worth the subtle price.

Webull and Robinhood are both targeting newer investors looking for low costs and solid mobile trading in key assets. There are, however, some differences between the approach of these two brokers. For one, Webull has a small crypto mark up compared to Robinhood, but it is built into the pricing when you are trading. Robinhood states that any trading slippage is the market and there is no markup. Robinhood is also targeting a rollout of a crypto wallet feature, while Webull doesn’t currently offer this. Beyond this discrepancy in crypto costs and capabilities, Webull actually provides a decent selection of trading tools that are absent from Robinhood. If you are going to trade rather than simply buy and hold with either of these apps, then Webull provides you a better platform to do that intelligently with the support of robust charting and other trading focused features. In particular, Webull’s paper trading feature allows you to test out new strategies and assets without putting your money at risk.
Investopedia is dedicated to providing investors with unbiased, comprehensive reviews and ratings of online brokers. Our reviews are the result of months of evaluating all aspects of an online broker’s platform, including the user experience, the quality of trade executions, the products available on its platforms, costs and fees, security, the mobile experience and customer service. We established a rating scale based on our criteria, collecting thousands of data points that we weighed into our star-scoring system.

Read our full methodology
Webull. "3 Months For Free Level-2 Advance"
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Webull. "Trade Popular Cryptos at a $1 Minimum".
Webull. Webull Financial Fee Schedule.
Webull. "What is the Stock Lending Income Program?"
Webull. "Is my brokerage account insured and protected?"
Webull. "What's the difference between margin and cash account?"
Webull. "Zero Commission Brokerages – How Do They Make Money?"
Webull. "Things to know about Crypto trading."
Robinhood. "Why is the price displayed on the Crypto Detail pages different from the final buy and sell price on the order page?"
Robinhood. "Crypto Wallets".



Joseph Muongi

Financial.co.ke was founded by Mr. Joseph Muongi Kamau. He holds a Master of Science in Finance, Bachelors of Science in Actuarial Science and a Certificate of proficiencty in insurance. He's also the lead financial consultant.