Pizza Hut takes a page out of Papa Johns' playbook – Nation's Restaurant News
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Holly Petre | Oct 21, 2022
Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.
Today, we’re talking about Pizza Hut’s newest menu item.
Pizza Hut announced Tuesday the launch of Melts: a new menu category for solo diners that looks similar to a pizza quesadilla. They also resemble the very popular Papa Johns Papadias, which launched in Jan. 2020 and have been a revenue-booster for the smaller pizza brand ever since.
The Pizza Hut Melts are available for $6.99 each and come in four varieties, each with a different dipping sauce. They are made with two slices of the brand’s signature thin crust pizza with toppings and cheese sandwiched between. (Here is where the comparison to Papadias diverge, because Papadias are one folded-over slice like a pita pocket, whereas the Melts are two slices sandwiched together).
This is actually the first time the Yum Brands chain has sold slices since a failed experiment in 2014, though this time they look a little different than your traditional slices.
The brand’s CMO even said in a statement, “We like to say – pizza is for WE, Melts are for ME.”
Let’s turn to Joanna Fantozzi with more on the story.
Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.
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