Over 10 years we help companies reach their financial and branding goals. Maxbizz is a values-driven consulting agency dedicated.




411 University St, Seattle


Personal Finance Definition – Investopedia

Personal finance is a term that covers managing your money as well as saving and investing. It encompasses budgeting, banking, insurance, mortgages, investments, retirement planning, and tax and estate planning. The term often refers to the entire industry that provides financial services to individuals and households and advises them about financial and investment opportunities.
Personal finance is about meeting personal financial goals, whether it’s having enough for short-term financial needs, planning for retirement, or saving for your child’s college education. It all depends on your income, expenses, living requirements, and individual goals and desires—and coming up with a plan to fulfill those needs within your financial constraints. To make the most of your income and savings, it’s important to become financially literate, so you can distinguish between good and bad advice and make smart decisions.
To learn more about the current state of financial literacy, see the 2022 Investopedia Financial Literacy Survey.
The sooner you start financial planning, the better, but it’s never too late to create financial goals to give yourself and your family financial security and freedom. Here are the best practices and tips for personal finance.
A budget is essential to living within your means and saving enough to meet your long-term goals. The 50/30/20 budgeting method offers a great framework. It breaks down like this:
It’s never been easier to manage money, thanks to a growing number of personal budgeting apps for smartphones that put day-to-day finances in the palm of your hand. Here are just two examples:
It’s important to “pay yourself first” to ensure money is set aside for unexpected expenses, such as medical bills, a big car repair, day-to-day expenses if you get laid off, and more. Three to six months’ worth of living expenses is the ideal safety net. Financial experts generally recommend putting away 20% of each paycheck every month. Once you’ve filled up your emergency fund, don’t stop. Continue funneling the monthly 20% toward other financial goals, such as a retirement fund or a down payment on a home.
It sounds simple enough: To keep debt from getting out of hand, don’t spend more than you earn. Of course, most people do have to borrow from time to time, and sometimes going into debt can be advantageous—for example, if it leads to acquiring an asset. Taking out a mortgage to buy a house might be one such case. Still, leasing sometimes can be more economical than buying outright, whether you’re renting a property, leasing a car, or even getting a subscription to computer software.
Credit cards can be major debt traps, but it’s unrealistic not to own any in the contemporary world. Furthermore, they have applications beyond buying things. They are not only crucial to establishing your credit rating but also a great way to track spending, which can be a big budgeting aid.
Credit just needs to be managed correctly, which means that you should pay off your full balance every month, or at least keep your credit utilization ratio at a minimum (that is, keep your account balances below 30% of your total available credit). Given the extraordinary rewards incentives offered these days (such as cash back), it makes sense to charge as many purchases as possible—if you can pay your bills in full. Most important: Avoid maxing out credit cards at all costs, and always pay bills on time. One of the fastest ways to ruin your credit score is to constantly pay bills late—or even worse, miss payments (see tip five).
Using a debit card, which takes money directly from your bank account, is another way to ensure that you will not be paying for accumulated small purchases over an extended period with interest.
Credit cards are the main vehicle through which your credit score is built and maintained, so watching credit spending goes hand in hand with monitoring your credit score. If you ever want to obtain a lease, mortgage, or any other type of financing, then you’ll need a solid credit report. There are a variety of credit scores available, but the most popular one is the FICO score.
Factors that determine your FICO score include:
FICO scores are calculated from 300 to 850. Here’s how your credit is rated:
To pay bills, set up direct debiting where possible (so you never miss a payment) and subscribe to reporting agencies that provide regular credit score updates. By monitoring your credit report, you will be able to detect and address mistakes or fraudulent activity. Federal law allows you to obtain free credit reports once a year from the “Big Three” major credit bureaus: Equifax, Experian, and TransUnion.
Reports can be obtained directly from each agency, or you can sign up at AnnualCreditReport.com, a federally authorized site sponsored by the Big Three. You can also get a free credit score from sites such as Credit Karma, Credit Sesame, or WalletHub. Some credit card providers, such as Capital One, will provide customers with complimentary, regular credit score updates, but it may not be your FICO score. All of the above offer your VantageScore.
Due to the COVID-19 pandemic, the three major credit bureaus are providing free credit reports once a week through at least April 2022.
To protect the assets in your estate and ensure that your wishes are followed when you die, be sure you make a will and—depending on your needs—possibly set up one or more trusts. You also need to look into insurance: auto, home, life, disability, and long-term care (LTC). Periodically review your policy as well, to make sure it meets your family’s needs through life’s major milestones.
Other critical documents include a living will and a healthcare power of attorney. While not all of these documents directly affect you, all of them can save your next of kin considerable time and expense when you fall ill or become otherwise incapacitated.
And while your children are young, take the time to teach them about the value of money and how to save, invest, and spend wisely.
There are myriad loan repayment plans and payment reduction strategies available to graduates. If you’re stuck with a high interest rate, paying off the principal faster can make sense. On the other hand, minimizing repayments (to interest only, for instance) can free up income to invest elsewhere or put into retirement savings while you’re young, when your nest egg will get the maximum benefit from compound interest (see tip eight). Some private and federal loans are even eligible for a rate reduction if the borrower enrolls in auto pay. Flexible federal repayment programs worth checking out include:
Retirement may seem like a lifetime away, but it arrives much sooner than you would expect. Experts suggest that most people will need about 80% of their current salary in retirement. The younger you start, the more you benefit from what advisors like to call the magic of compounding interest—how small amounts grow over time.
Setting aside money now for your retirement not only allows it to grow over the long term but also can reduce your current income taxes if funds are placed in a tax-advantaged plan, such as an individual retirement account (IRA), a 401(k), or a 403(b). If your employer offers a 401(k) or 403(b) plan, start paying into it right away, especially if your employer matches your contribution. By not doing so, you’re giving up free money. Take time to learn the difference between a Roth 401(k) and a traditional 401(k) if your company offers both.
Investing is only one part of planning for retirement. Other strategies include waiting as long as possible before opting to receive Social Security benefits (which is smart for most people) and converting a term life insurance policy to permanent life.
Due to an overly complex tax code, many individuals leave hundreds or even thousands of dollars sitting on the table every year. By maximizing your tax savings, you’ll free up money that can be invested in your reduction of past debts, enjoyment of the present, and plans for the future.
You need to start each year saving receipts and tracking expenditures for all possible tax deductions and tax credits. Many office supply stores sell helpful “tax organizers” that have the main categories already labeled. After you’re organized, you’ll want to focus on taking advantage of every tax deduction and credit available, as well as deciding between the two when necessary. In short, a tax deduction reduces the amount of income on which you are taxed, whereas a tax credit actually reduces the amount of tax that you owe. This means that a $1,000 tax credit will save you much more than a $1,000 deduction.
Budgeting and planning can seem full of deprivations. Make sure you reward yourself now and then. Whether it’s a vacation, a purchase, or an occasional night on the town, you need to enjoy the fruits of your labor. Doing so gives you a taste of the financial independence for which you’re working so hard.
Last but not least, don’t forget to delegate when needed. Even though you might be competent enough to do your own taxes or manage a portfolio of individual stocks, it doesn’t mean you should. Setting up an account at a brokerage and spending a few hundred dollars on a certified public accountant (CPA) or a financial planner—at least once—might be a good way to jump-start your planning.
Three key character traits can help you avoid innumerable mistakes in managing your personal finances: discipline, a sense of timing, and emotional detachment.
Once you’ve established some fundamental procedures, you can start thinking about philosophy. The key to getting your finances on the right track isn’t learning a new set of skills. Rather, it’s about understanding that the principles that contribute to success in business and your career work just as well in personal money management. The three key principles are prioritization, assessment, and restraint.
Few schools offer courses in managing your money, which means that most of us will need to get our personal finance education from our parents (if we’re lucky) or pick it up ourselves. Fortunately, you don’t have to spend much money to find out how to better manage it. You can learn everything you need to know for free online and in library books. Almost all media publications regularly dole out personal finance advice, too.
A great way to start learning about personal finance is to read personal finance blogs. Instead of the general advice you’ll get in personal finance articles, you’ll learn exactly which challenges real people are facing and how they are addressing those challenges.
Mr. Money Mustache has hundreds of posts full of irreverent insights on how to escape the rat race and retire extremely early by making unconventional lifestyle choices. CentSai helps you navigate myriad financial decisions via first-person accounts. Million Mile Secrets and The Points Guy each teach you how to travel for a fraction of the retail price by using credit card rewards. These sites often link to other blogs, so you’ll discover more sites as you read.
Of course, we can’t help tooting our own horn in this category. Investopedia offers a wealth of free personal finance education. You might start with our special sections on budgeting, buying a home, and planning for retirement—or the thousands of other articles in our personal finance section. And don’t forget to listen to “The Investopedia Express with Caleb Silver,” our weekly podcast, and sign up for Investopedia newsletters.
You may need to visit your library in person to get a library card if you don’t already have one, but after that, you can check out personal finance audiobooks and e-books online without leaving home. Some of the following best sellers may be available from your local library: I Will Teach You to Be Rich, The Millionaire Next Door, Your Money or Your Life, and Rich Dad Poor Dad. Personal finance classics such as Personal Finance for Dummies, The Total Money Makeover, The Little Book of Common Sense Investing, and Think and Grow Rich are also available as audiobooks.
If you enjoy the structure of lessons and quizzes, try one of these free digital personal finance courses:
Personal finance podcasts are a great way to learn how to manage your money if you’re short on free time. While you’re getting ready in the morning, exercising, driving to work, running errands, or preparing for bed, you can listen to expert advice on becoming more financially secure. In addition to “The Investopedia Express with Caleb Silver,” you may find these valuable:
The most important thing is to find resources that work for your learning style and that you find interesting and engaging. If one blog, book, course, or podcast is dull or difficult to understand, keep trying until you find something that clicks.
Education shouldn’t stop once you learn the basics. The economy changes, and new financial tools—such as the budgeting apps mentioned earlier—are always being developed. Find resources that you enjoy and trust, and keep refining your money skills from now to retirement and even after.
Personal finance education is a great idea for consumers, especially people starting out, who need to learn investing basics or credit management. However, understanding the basic concepts is not a guaranteed path to fiscal sense. Human nature can often derail the best of intentions aimed at achieving a perfect credit score or building a substantial retirement nest egg. These three key character traits can help you stay on track:
One of the most important tenets of personal finance is systematic saving. Say your net earnings are $60,000 per year and your monthly living expenses—housing, food, transportation, and the like—amount to $3,200 per month. There are choices to make surrounding your remaining $1,800 in monthly salary. Ideally, the first step is to establish an emergency fund or perhaps a tax-advantaged health savings account (HSA)—to be eligible for one, your health insurance must be a high-deductible health plan (HDHP)—to meet out-of-pocket medical expenses. Let’s say that your friends like to go out several times a week, eating away at your spare cash. Lacking the discipline required to save rather than spend could keep you from saving the 10% to 15% of gross income that could have been stashed in a money market account for short-term needs.
Then, once you have your emergency stash, there’s investing discipline; it’s not just for institutional money managers who make their living by buying and selling stocks. The average investor would do well to set a target on profit taking and abide by it. As an example, imagine that you bought Apple Inc. stock in February 2016 at $93 and vowed to sell when it crossed $110, as it did two months later. Alas, when it did, you broke that vow and held on to the stock. It went back down, and you ended up exiting the position in July 2016 at $97, giving up gains of $13 per share and the possible opportunity for profit from another investment.
Three years out of college, you’ve established the emergency fund, and it is time to reward yourself. A Jet Ski costs $3,000. Investing in growth stocks can wait another year, you think; there is plenty of time to launch an investment portfolio, right? However, putting off investing for one year can have significant consequences. The opportunity cost of buying the personal watercraft can be illustrated through the aforementioned time value of money. The $3,000 used to buy the Jet Ski would have amounted to nearly $49,000 in 40 years at 7% interest, a reasonable average annual return for a growth mutual fund over the long haul. Thus, delaying the decision to invest wisely may likewise delay the ability to reach your goal of retiring at age 62.
Doing tomorrow what you could do today also extends to debt payment. A $3,000 credit card balance takes 222 months (that’s 18.5 years) to retire if the minimum payment of $75 is made each month. And don’t forget the interest that you’re paying: At an 18% annual percentage rate (APR), it comes to $3,923 over those months. Plunking down $3,000 to erase the balance in the current month offers substantial savings—nearly $1,000 over the cost of the Jet Ski.
Personal finance matters are business, and business should not be personal. A difficult, but necessary, facet of sound financial decision-making involves removing the emotion from a transaction. Making impulsive purchases feels good but can have a big impact on long-term investment goals. So can making unwise loans to family members. Your cousin Fred, who has already burned your brother and sister, will likely not pay you back, either—so the smart answer is to decline his requests for help. The key to prudent personal financial management is to separate feelings from reason. By the way, this should not keep you from making seriously needed loans—or even gifts—to help out, especially in times of real trouble. Just try not to take it out of your savings and investment fund.
The personal finance realm may have more guidelines and smart tips to follow than any other. Although these rules are good to know about, everyone has individual circumstances. Here are some rules that prudent people, especially young adults, are never supposed to break—but should consider breaking anyway:
An ideal budget includes saving a portion of your paycheck every month for retirement—usually around 10% to 20%. While being fiscally responsible is important and thinking about your future is crucial, the general rule of saving a given amount each period for your retirement may not always be the best choice, especially for young people just getting started in the real world. For one thing, many young adults and students need to think about paying for the biggest expenses of their lifetime, such as a new car, home, or postsecondary education. Taking away potentially 10% to 20% of available funds would be a definite setback in making those purchases.
Additionally, saving for retirement doesn’t make a whole lot of sense if you have credit cards or interest-bearing loans to pay off. The 19% interest rate on your Visa card probably would negate the returns that you get from your balanced mutual fund retirement portfolio five times over.
Finally, saving some money to travel and experience new places and cultures can be especially rewarding for a young person who’s still not sure about their path in life.
The rule of thumb for young investors is that they should have a long-term outlook and stick to a buy-and-hold philosophy. This rule is one of the easier ones to justify breaking. Being able to adapt to changing markets can be the difference between making money or limiting your losses and sitting idly by and watching your hard-earned savings shrink. Short-term investing has its advantages at any age.
Now, if you’re no longer married to the idea of long-term investing, you can stick to safer investments as well. The logic was that as young investors have such a long investment time horizon, they should be investing in higher-risk ventures; after all, they have the rest of their lives to recover from any losses that they may suffer. However, you don’t have to take on undue risk in your short- to medium-term investments if you don’t want to. The idea of diversification is an important part of creating a strong investment portfolio; this includes both the riskiness of individual stocks and their intended investment horizon.
At the other end of the age spectrum, investors near and at retirement are encouraged to cut back to the safest investments—even though these may yield less than inflation—to preserve capital. It’s important to take fewer risks as the number of years that you have to earn money and recover from bad financial times dwindles, but at age 60 or 65, you could have 20, 30, or even more years to go. Some growth investments could still make sense for you.
There are many, starting with books and e-books from your public library, which should be free. Also, you can listen to podcasts, read popular finance blogs online, and enroll in free online classes. Make sure to choose books, blogs, podcasts, or courses that engage you, so that you’ll stick with them and learn.
It takes discipline to set aside money for retirement over the years, get yourself out of debt, and avoid overspending. In addition, taking care of your finances when they need to be addressed can help you meet your goals over time. And having some emotional detachment is useful in staying focused and avoiding indulging every relative’s request for a bailout.
One method to consider is the 50/30/20 budgeting rule. Fifty percent of your income should go toward essential living expenses—rent/mortgage, food, utilities, and the like. Another 30 percent should go toward discretionary spending, such as restaurant meals and clothes shopping. And the last 20% should go toward paying down debt and investing in your future retirement.
YNAB. “Gain Total Control of Your Money™.”
Intuit Mint. “Managing Money, Made Simple.”
MyFICO. “What’s the Difference Between FICO® Scores and Non-FICO Credit Scores?
Experian. “What Is a Good Credit Score?
Federal Trade Commission, Consumer Information. “Understanding Your Credit.”
AnnualCreditReport.com. “The Only Source for Your Free Credit Reports. Authorized by Federal Law.
Credit Karma. “Getting Your Free Credit Scores.
Credit Sesame. “Get Your Free Credit Score.”
WalletHub. “Improve & Protect Your Credit.”
Capital One CreditWise. “Monitor Your Credit. For Free. For Everyone.
Federal Trade Commission, Consumer Information. “Free Weekly Credit Reports During COVID Extended Until April 2022.”
Discover, via Internet Archive. “Auto Debit Reward (ADR).”
Federal Student Aid, U.S. Department of Education. “Make a Student Loan Payment.”
Charles Schwab. “How Much of Your Income Do You Need to Replace in Retirement?
Mr. Money Mustache. “Mr. Money Mustache: Financial Freedom Through Badassity.”
CentSai. “Take the Fear Out of Finance.”
Million Mile Secrets. “Beginner’s Guide to Credit Cards, Miles and Points.”
The Points Guy. “TPG Beginner’s Guide: Everything You Need to Know About Points, Miles, Airlines and Credit Cards.”
Morningstar. “Morningstar Investing Classroom.”
EdX. “Restless Learners Change the World.”
EdX. “How to Save Money: Making Smart Financial Decisions.”
EdX. “Personal Finance.”
EdX. “Finance for Everyone: Smart Tools for Decision-Making.”
Purdue University, College of Agriculture. “Planning for a Secure Retirement.”
ITunes. “Personal Finance by Missouri State University.”
Ramsey Solutions. “Introducing Ramsey Network.”
Freakonomics, via Internet Archive. “Freakonomics Radio Archive.”
NPR. “Planet Money: The Economy Explained.”
Apple Podcasts. “Marketplace: American Public Media.”
So Money Podcast — Farnoosh. “So Money with Farnoosh Torabi: Candid Conversations for a Richer, Happier Life.”
Budgeting & Savings
Retirement Planning
Budgeting & Savings
Budgeting & Savings
When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site.



Joseph Muongi

Financial.co.ke was founded by Mr. Joseph Muongi Kamau. He holds a Master of Science in Finance, Bachelors of Science in Actuarial Science and a Certificate of proficiencty in insurance. He's also the lead financial consultant.