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Nasdaq To Start Crypto Custody Services For Institutional Clients – Investopedia

On September 20, Nasdaq (NDAQ) announced the launch of “Nasdaq Digital Assets,” a new business that will provide a cryptocurrency custody service to institutional investors.
Institutional investors will be offered custody services for Bitcoin and Ether through this new initiative. With this move, Nasdaq, the second-largest U.S. stock market operator, will offer institutional clients in the U.S. the same services that crypto firms such as Coinbase, Anchorage Digital, and BitGo provide to small financial firms. 
The new unit is headed by Ira Auerbach, who oversaw prime broker services at Gemini, one of the leading cryptocurrency exchanges. However, Nasdaq has indicated that it does not have any immediate plans to launch a crypto exchange but will analyze the opportunity based on the regulatory environment and competitive landscape, according to a report.
Nasdaq Digital Assets will initially develop a custody solution that will incorporate liquidity and execution services. Custody solution will bring together attributes of both hot and cold crypto wallets through this offering.
The latest move by Nasdaq illustrates how some of Wall Street’s biggest names are betting on cryptocurrency. In August, BlackRock partnered with Coinbase Global Inc to make it easier for investors to trade Bitcoin. Last week, financial behemoths Charles Schwab, Citadel Securities, and Fidelity Digital Assets announced launching a bitcoin and cryptocurrency exchange.

Nasdaq. "Nasdaq Establishes New Digital Assets Business''
Bloomberg. ''Nasdaq Makes First Big Crypto Push to Lure Institutional Clients''
Bloomberg. ''Nasdaq Makes First Big Crypto Push to Lure Institutional Clients''
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Finance specialist with courses ranging from corporate finance, perfonal finance and startup finance. Msc. Acturail Science, Bsc. Finance, COP Insurance and phD. Business Advministration -FInance(ongoing)

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